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| Click here to apply for Job # 35775 | |||||
| Job Category: | Market Research | ||||
| Title: | DIRECTOR, SHOPPER ANALYTICS | ||||
| Job Location: | Southfield | ||||
| Percent Travel: | 10-20% | ||||
| Hiring Co.: | MARS ADVERTISING | ||||
| Specialty Area: | research | ||||
| Size of Company: | - | Sales Volume of Position: | |||
| Base Salary: | $ - | ||||
| Bonus Potential: | - | Bonus Percent: | |||
| Bonus Dollars: | $ - | Total Compensation: | Based on Experience | ||
| Stock Options: | - | How Many Options: | |||
| Car: | - | Allowance: | - | Sign-On Bonus: | - |
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| Company Description: |
MARS is focused on creating pure shopper delight—an invitation for shoppers to do more than just buy brands. It’s getting them to actually share their lives with those brands. That moment when a shopper physically touches a brand is the culmination of everything we do. And that brand needs to touch her back- her heart, her mind and her sense of what’s possible. MARS is the number one shopper marketing agency in North America. We hone our craft by unlocking shopper insights and leveraging deep retailer knowledge to create memorable, profitable shopper connections. Our clients are national Fortune 500 consumer packaged goods manufacturers and retailers—names you know and trust. Our team is composed of people with various backgrounds, but they share a talent for bringing thought leadership to our clients. |
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| Position Responsibilities: |
MARS is currently seeking a Director, Shopper Analytics to work in our Southfield, Michigan office. The Director, Shopper Analytics serves as a key member of the agency team to build the agency’s capability in Shopper Analytics by collaborating with planning, account and creative teams to develop a framework for strategic solutions and building positive relationships with clients. This role is responsible for the integration of proprietary and syndicated sales and shopper data to identify strategic business opportunities for our clients as well as measure the effectiveness of program performance. What You’ll Do: Identify compelling, factual, shopper-based recommendations that result in incremental category growth opportunities for our clients Synthesize data from a variety of sources including IRI, ACNielsen, customer specific POS, shopper loyalty databases, consumer research and category management tools to identify and prioritize business-building opportunities Work closely with cross-functional agency and client team to develop retailer and shopper strategies that drive business results Manage all post-execution ROI analysis Provide team with ongoing retail and category business assessments with implications and recommendations for client leadership and growth Manage external partnerships with data suppliers What You Bring to Us: Bachelor’s degree or greater Minimum of 8 years experience in consumer or shopper insights and analytics Dynamic personality able to effectively engage and influence a variety of audiences |
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| Number Direct Reports: | - | ||||
| Position Experience Required: | |||||
| Class of Trade Experience Required: | |||||
| Education Required: | BS/BA | Paid Relocation: | Maybe | ||
| Other Remarks: |
Clicking on “Apply Now” will send you to the company`s website to complete your submission. The online application MUST be completed. Remember, you have a greater chance of being reviewed if you indicate that you found this job on CPGjoblist. |
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| Click here to apply for Job # 35775 | |||||