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Job Category:	Marketing
Title:	CONSUMER & SHOPPER INSIGHTS SENIOR MANAGER
Job Location:	Napa
Percent Travel:	SOME
Hiring Co.:	FOSTER`S WINE ESTATES AMERICAS
Specialty Area:	beverage
Size of Company:	-	Sales Volume of Position:
Base Salary:	$ -
Bonus Potential:	-	Bonus Percent:
Bonus Dollars:	$ -	Total Compensation:		Based on Experience
Stock Options:	-	How Many Options:
Car:	-	Allowance:	-	Sign-On Bonus:	-
Other Benefits:
Position Level in Co.:
Position Reports to Whom:
Company Description:	ABOUT FOSTER’S WINE ESTATES AMERICAS: As a premium global beverage company conducting business across 150 countries, Foster`s offers an exciting and diverse portfolio of career opportunities. Our people are innovative, passionate and energetic - working as one team with one high-performance culture. Foster`s is committed to creating an `inspiring workplace` which attracts and retains highly skilled people. At Foster’s, we recognize and value employee diversity.
Position Responsibilities:	Consumer & Shopper Insights Senior Manager PURPOSE OF ROLE Build Foster’s capabilities to become the leader in consumer and shopper insights in the wine industry DIRECT REPORTS • Consumer & Shopper Insights Manager • Consumer & Shopper Insights Associate Manager KEY RESPONSIBILITIES & ACCOUNTABILITIES • Lead development of Foster’s approach/model to understand wine consumers’ entire “Path-to-Purchase” journey; pre, during and post buying experience • Develop, plan and execute Foster’s Americas consumer/shopper research agenda/priorities • Develop and execute strategy to position and leverage Foster’s proprietary on-line wine community (360 Wine Dialogues) as the industry-leading wine research panel with our on- and off-premise gatekeepers • Develop on-going and quarterly market and category trend tracking and communication tools • Build and manage team to proactively and effectively generate category insights, develop recommendations for our priority gatekeepers, and support and identify opportunities for Brand and Innovation teams • Build capability across the organization to incorporate consumer/shopper learnings into key decision making in marketing and sales • Create management presentations to communicate research findings and develop recommendations to influence points of view to drive business decisions • Manage bi-annual fielding and summary of Foster’s proprietary consumer survey (FACT) • Improve brand health measurement reporting to integrate multiple consumer data collection points, eg Nielsen HomeScan, Spectra, FACT, Direct/Clubs and secondary research • Provide consultative support to Brand Marketing team to plan, design, and execute custom primary research, ie positioning, naming, packaging, etc • Provide thought leadership to Global Insights and Innovation teams on global research priorities and actively share and seek best practices • Manage vendor/supplier relationships to conduct research • Create a highly motivated, inspired team environment • Coach and develop direct reports to build world-class insights capabilities and contribute to Foster’s talent pipeline QUALIFICATIONS & EXPERIENCE • Strong leadership skills; identify opportunities and articulate a vision, align stakeholders, drive change, communicate clearly, measure and report on progress, adapt as required • Ability to generate value-added insights from primary and secondary research to enable and influence strategic and tactical decision-making • Ability to present complex data clearly and concisely to a variety of audiences and levels, including senior management, Marketing, and Sales (field and corporate) • Self-starter who takes the initiative to identify issues, suggests approaches to develop solutions and leads and manages completion of projects involving multiple stakeholder groups • Strong quantitative analysis skills, including the ability to draw conclusions and form recommendations from complex data • Strong organizational, prioritization, and multi-tasking skills • Strong proactive communication (written, verbal) skills • Bachelor of Business, Marketing, Economics, Statistics or equivalent required, MBA preferred • High proficiency in MS Office (PowerPoint, Excel, Word, Access) • Experience conducting both small and large-scale research projects utilizing a full-range of research methodologies/techniques • Experience with qualitative and quantitative analytics, statistical modelling tools and developing insights from primary and secondary research • Experience managing teams of people, coaching and providing constructive feedback, and building individual development plans • Minimum seven years experience in market research or consumer/shopper insights, with experience working with syndicated data providers (Nielsen, IRI) • Minimum three years managing and selecting market research vendors to deliver high-quality insights on time and within budget • Minimum two years experience in consumer research with project ownership responsibilities • Consumer goods (CPG, Retail) experience highly desirable WORK ENVIRONMENT • Napa Administration office environment • Occasional travel to sales teams as needed • 85% of time divided between meetings, presentations and desk work – will require long periods of sitting • 15% of time in field – may require driving, walking, standing, bending and lifting KEY RELATIONSHIPS • Market Insights team • America’s Executive team • Sales Management team • Marketing Leadership team • Brand Management team • Retail Experience team • Research vendors (eg Retail Nexus Insights) • Distributors • Key on- and off-premise accounts KEY DECISION MAKING IN THIS ROLE • Prioritizing workload to accomplish non-sequential projects • Selection of external vendors to complete research projects • Proper interpretation and application of insights KEY CHALLENGES IN ACHIEVING GOAL(S) • Applying judgement to be hypothesis-driven in analysis to provide value-added analysis and insights to senior management • Adapting communication style and level of detail for a diverse group of stakeholders • Working cross-functionally with a team located in multiple locations • Prioritizing heavy workload of multiple projects and tasks • Managing expectations of multiple stakeholders to ensure timely delivery of end products • Balance between developing tools and insights, completing analysis, and influencing internal and external stakeholders (brand, sales, distributors, on- and off-premise accounts) Foster`s is committed to creating an `inspiring workplace` which attracts and retains highly skilled people. At Foster’s, we recognize and value employee diversity. EEO/AAP
Number Direct Reports:	-
Position Experience Required:
Class of Trade Experience Required:
Education Required:	MBA pref.	Paid Relocation:		Maybe
Other Remarks:	Clicking on “Apply Now” will send you to the company`s website to complete your submission. The online application MUST be completed. Remember, you have a greater chance of being reviewed if you indicate that you found this job on CPGjoblist.
Click here to apply for Job # 21735

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