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Job Category:	Trade Marketing (Customer/Channel)
Title:	TRADE MARKETING MANAGER
Job Location:	New York
Percent Travel:	10-20%
Hiring Co.:	COTY US, LLC
Specialty Area:	Fragrance
Size of Company:	-	Sales Volume of Position:
Base Salary:	$ -
Bonus Potential:	-	Bonus Percent:
Bonus Dollars:	$ -	Total Compensation:		Based on Experience
Stock Options:	-	How Many Options:
Car:	-	Allowance:	-	Sign-On Bonus:	-
Other Benefits:
Position Level in Co.:
Position Reports to Whom:
Company Description:
Position Responsibilities:	JOB DESCRIPTION JOB TITLE Trade Marketing Manager DEPARTMENT: Sales REPORTS TO: Sr. Director Trade Marketing LOCATION OF JOB: New York JOB CLASSIFICATION: POSITION OVERVIEW: The Trade Marketing Manager is responsible for the strategy execution of a brand group by assisting and enabling the sales organization to achieve the strategic and financial goals of the brand. The Trade Marketing Manager is part of a larger sales strategy team which is responsible for developing the product group strategic plan; executing the business plan and delivering the product group P & L. The TMM leads the strategic development of sales ready product group business plan for the field that delivers all elements of the 4 P’s, is aligned with company strategy and can be customized for specific customers. They also lead the new item launch process for their group, ensuring timely delivery of product in the marketplace by coordinating efforts of marketing, production, display and sales planning to ensure effective implementation of the plan with the field sales force. Key responsibilities include: PRIMARY RESPONSIBILITIES: • Work as part of a product group team to serve as a liaison between sales and marketing by providing knowledge of the customer from the field to marketing, and by providing knowledge of the product group to field sales • Leverage learnings based on data provided through ROI tool to improve return on investment of trade funds • Own the development of a sales trade plan aligned with marketing and sales objectives • Participate in the development of sustainable pre-launch, launch and post-launch trade plans for the new item launches • Support best practice go to market strategy executions with strong, consistent processes and communication to the field • Work with sales management to develop national and account specific promotional programs • Manage customer service/short supply customer prioritization and product allocation issues with operations and sales • Build sales ready trade plans that are class of trade specific and aligned with the product group strategy • Support field sales execution of customer specific business plans and initiatives, including customer sales calls • Development and delivery of innovative customer and product group specific product, placement, pricing and promotion strategies • Manage and track key product group activity at the trade level to ensure achievement of the plan and/or to identify potential gaps • Provide product group partners with a marketplace view of customer activity and communicating brand strategies to the field • Organize, analyze and draw conclusions from syndicated data sources and translating findings for application at the customer level • Track and analyze sales metrics • Support the field sales execution of customer specific business plans and category initiatives QUALIFICATIONS AND EXPERIENCE: (Academic, Professional, Relevant Job Knowledge) 4 year degree 5+ years’ prior experience in consumer package goods sales environment, with 2+ years in direct selling or category management/analytical experience SPECIAL SKILLS REQUIRED: • Ability to positively influence decision makers up and down one or more levels, with and without authority, to achieve business objectives and ensure a fully aligned customer/company business plan • Recognized as a leader by customers, team members and internal business partners • Demonstrates effective communication and negotiation skills to solve problems, gain agreement with and inform others, while targeting long term objectives. Uses facts and data analysis to identify good options and make good decisions • Ability to create fact based presentations to translate sales objectives into customer strategy and business plans around distribution, merchandising, promotion and planogram placement • Ability to devise and deliver persuasive presentations, based on data driven insights and facts, to gain support for business strategies or initiatives both with customers and internal business partners • Demonstrates and effectively applies consumer industry and cross category knowledge & expertise • Serves as liaison between the customer, team counterparts and internal support team members to foster a culture of growth and collaboration • Represents the face of the company to the trade and the voice of the customer to the company • Penetrates the appropriate customer and internal functions to achieve maximum results on sales objectives • Acts with urgency to make the most of opportunities, address customer needs and accomplish goals and objectives including the launch of new items with excellence on speed to market and store penetration with maximum shelf presence for the opportunity • Ability to complete projects and follow processes to manage results including volume achievement • Ability to plan tactics to support broader company and brand objectives • Ability to manage funds and resources for the greatest ROI for the company • Able to identify and assess risk and prioritize competing demands for resources of time and money, and apply resources to maximize profitable sales • Ability to accurately forecast and predict business results WORKING CONDITIONS: (Indicate the work environment(s). Note any special conditions e.g. outdoors, noise level, heat, cold, confined work spaces, constant standing . . ., Physical Requirements, Mental Demands) • Flexibility to travel as required. • Person will work in New York Headquarters CAREER DEVELOPMENT (Potential advancement/cross training roles from this Position) • Cross Category experience by transferring to counter role • Director Trade Marketing • Management of a strategic customer
Number Direct Reports:	-
Position Experience Required:
Class of Trade Experience Required:
Education Required:	BS/BA	Paid Relocation:		No
Other Remarks:
Click here to apply for Job # 17861

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