| Click here to apply for Job # 17496 |
| Job Category: |
Marketing |
| Title: |
BRAND MANAGER |
| Job Location: |
Brattleboro |
| Percent Travel: |
10-20% |
| Hiring Co.: |
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| Specialty Area: |
Nutraceutical |
| Size of Company: |
- |
Sales Volume of Position: |
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| Base Salary: |
$ - |
| Bonus Potential: |
- |
Bonus Percent: |
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| Bonus Dollars: |
$ - |
Total Compensation: |
Based on Experience |
| Stock Options: |
- |
How Many Options: |
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| Car: |
- |
Allowance: |
- |
Sign-On Bonus: |
- |
| Other Benefits: |
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| Position Level in Co.: |
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| Position Reports to Whom: |
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| Company Description: |
The Company:
New Chapter, a small company owned by families and friends, is based in Brattleboro, Vermont and our organic farm is near the Children’s Rain Forest of Costa Rica. New Chapter was founded in 1982 with a mission to promote healing through the infinite wisdom of whole foods. We believe Nature got it right the first time. That is, nourishment, protection and health that come from whole food -- not from the synthetic vitamins, minerals and chemical herbal isolates you’ll find in most supplements. In fact, we hesitate to even categorize New Chapter products as food supplements. Rather, New Chapter is supplemental food, because it is food.
We carry the distinction of being the supplement industry`s first certified organic manufacturer to produce vitamins and minerals made with organic ingredients. We are also committed to supporting and protecting the environment, and our Costa Rican farm is a world model for organic sustainable farming in the rain forest.
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| Position Responsibilities: |
The Brand Manager role:
Working directly with the Director of Marketing, CMO and other internal and external resources, the Brand Manager is responsible for managing the elements of the marketing mix (strategy, product, packaging, promotion, advertising, and research) to ensure that New Chapter’s products and brands optimally meet identified consumer needs and company financial objectives. The Brand Manager will seek to increase the product`s perceived value to the customer and thereby increase brand franchise and brand equity.
The Brand Manager will assist in the development of the brand strategy and lead the execution of marketing activities related to New Chapter’s products and brands. This includes, but is not limited to, development of the strategic brand and SKU plans (product positioning, target market, category & competitive analysis, pricing analysis, product lifecycle management, marketing tactics, customer specific marketing plans & activation and allocation of marketing budget). Additionally, the Brand Manager will lead the expansion and evolution of our brand campaign – the Whole Truth – into every element of the marketing mix including advertising, marketing materials and in-store display elements.
The position also entails managing direct reports and working with a variety of internal and external cross-functional groups (Executive, Sales, Operations, Innovation, Creative Services, Creative Agencies, Community Relations, Consumer Research, Media Agencies and Marketing Partners) to coordinate brand related activities and maximize the sales potential of each release.
Major Objectives:
• Lead major national account sales & marketing programs to drive maximum growth at strategic retail partners.
• Development and administration of in-store programs including displays, POS, promotions, partnerships, and experiential marketing.
• Conduct brand, segment and category analysis to evaluate performance against business objectives, identify competitive threats, and highlight product strengths/weaknesses.
• Development, implementation and analysis of customer specific marketing programs, products and key initiatives.
• Develop impactful, out-of-the-box, effective consumer promotions to build awareness, generate trial, and drive volume/distribution. Conduct post-promotion analysis to quantify and evaluate effectiveness.
• Development and execution of a Social Media strategy that leverages New Chapter’s unique properties and position within the industry.
Requirements:
• Some travel required, approximately 15%-20%.
Candidate Criteria:
Education:
• Post secondary education, university degree or equivalent business experience. MBA a plus.
• Evidence of continuous learning.
The Ideal Experience:
• Three to five years of brand management experience with a premium-brand consumer packaged good company that is highly successful in the Natural Channel.
• Worked for a company/brand with a strong sense of mission/purpose.
• Passion for natural products, and natural food supplements in particular
Other Personal Characteristics and Skills
• An experienced and passionate marketing professional who loves brands.
• Believes that a brand can help change the world and has worked to help accomplish this.
• Has proven they have the technical skills to run a brand and is now looking to apply those skills into the rapid building of brand value.
• A self-starter who and wants to know the big picture, i.e. mission, objectives, goals, and strategy, but "can take it from there".
• A student of marketing who enjoys the transformation of brands via marketing.
• Strategic and tactical - not afraid to manage the details of a brand.
• Has strong people skills and is comfortable being at the center of the whirlwind.
• Can work with passionate and smart people, i.e. owners, salespeople, and
stakeholders.
• Ability to work as a part of a team within a growing company, using intelligence, creativity and innovative thinking to build the company, while maintaining the unique flavor and culture of New Chapter.
• Innate ability to foster teamwork internally across departments to complete projects on time and on budget.
• Adapt at easily transitioning between marketing disciplines, i.e. advertising, packaging, research, public relations, etc.
• Online marketing.
• Social media.
• Cause-related marketing.
• Energetic and enthusiastic.
• Professional and engaging.
• Self-motivated, self-directed, and a willingness to work hard.
• Strong written and oral communication skills.
• Strong analytical skills and initiates problem solving.
• Superior leadership, coaching, and motivation skills.
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| Number Direct Reports: |
- |
| Position Experience Required: |
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| Class of Trade Experience Required: |
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| Education Required: |
BS/BA |
Paid Relocation: |
Maybe |
| Other Remarks: |
New Chapter is an equal opportunity employer. |
| Click here to apply for Job # 17496 |
|